RichoCo's Team

Alex Lourie


Alex is a seasoned ICT professional (20+ years) with broad experience and qualifications in Software Engineering, Project Management and IT Systems Management. Alex built products in big corporations, medium-sized businesses as well as in early-stage start-ups. He's an exceptional communicator with great analytical, problem-solving, and organisational abilities.


He has gained considerable knowledge managing IT environments while at IDF (Israeli Defence Force), where he served as an academic officer in charge of planning, procurement, deployment and maintenance of multiple ICT projects of varying complexity. Additionally, as a result of working in Israeli start-ups, Alex has accumulated a significant national and international experience building products and services and working with customers from small and large organisations, and individuals, across many industry sectors.


Alex holds a BA degree in Physics from Technion, Israel's Institute of Technology.

Andrew Richards


Andrew is a seasoned executive (25+ years) with broad experience and qualifications in Business Strategy, BD, Research, New Product Development and Marketing as well as product commercialisation and developing early-stage start-ups. He's a driven high performer with exceptional analytical, problem-solving, and organisational abilities, a strong and tactful influencer and negotiator, both internally as a conduit between head office, front line sales and internal departments, and externally with customers and suppliers.


He has hands-on experience working with entrepreneurs and companies, starting-up and in the transition to improve growth, gain traction and engagement, accelerate revenues, adapt to change and raise enterprise value by establishing a strong presence and developing close prospect/customer engagements.


He has national and international experience, with designing and executing plans for small to large organisations, and individuals, across many relevant industry sectors.

Anthony Coles


Board, Executive, Investor, Founder and Mentor experience, Anthony has been at the leading edge of some of the most disruptive Industry transformations in the past 20 years - Digital, Renewables, Asia growth.

With a focus on business/ product creation and growth, (organic & via acquisition), Anthony has a Sales & Marketing background and a passion for integrating new technologies into business.

Anthony has lead National business operational teams in Australia, and in International markets.

His advice draws on experience as a Start-up Founder, Investor, General Manager (Sales & Marketing), and also as CEO of an ASX-Listed Company (Board/Shareholder Reporting, M&A activities, Capital Raising, Exit).

Ad-Land trained (Branding/ MarComms/ Media), and a Past-President of the Australian Marketing Institute(AFAMI, CPM), Anthony worked through the origins of the Internet in the late ‘90’s, establishing one of Australia's first Digital Agencies. (Exit 2004), leading the introduction and commercialisation of new software & E-commerce solutions with Corporate Blue-Chip and Government clients.

Dilan Athu


Dilan is a professional executive with hands-on experience and qualifications in Business Strategy, Business Operations, Branding, Sales and Marketing, Supply Chain Management and Distribution etc. He believes creating stakeholder value will help to achieve business success.

High performing professional with extensive experience in Negotiation, Business Analysis, Continues Improvement, Transformation, Change Management skills across many industries. He is a natural leader and has strong relationship management skills.

He has worked with many companies including Multinationals, Stock Exchange Listed and Privately held companies to develop a strategy and operational excellence utilising organisation resources effectively and efficiently.

Working as a consultant and mentor for start-ups, small and medium-size business locally and internationally.

Po-yun (P.Y.) Wong


P.Y is a seasoned ICT systems implementor with 20 years of experience working with clients to produce, and maintain systems, often in mission-critical environments. 

P.Y. is a detailed-oriented, highly conscientious individual with extensive experience in organisational structure and process mapping., client and end-user communication, business analysis, process and strategy formation, continuous improvement and ongoing product enhancement.

He has gained experience in all phases of project scoping, implementation, and support and familiarity with several industry verticals, including:




-Unmanned platforms

-Natural resources management

-Asset tokenisation (blockchain)

His career has included periods in consultancies, major institutions, as well as developing his own enterprise.

A natural communicator, he specialises in problem identification and solution specifying with an emphasis on end-user driven outcomes and agile analysis. He has worked with many clients to go from organisation-wide analysis to problem identification and then systems implementation, rollout and support.


David Jolfaie


David is a technical professional (25 years) with a deep background in project management and engineering spanning multiple;e industries, locally and internationally. He has expertise in advanced and lean manufacturing engineering, agile and waterfall project management, business systems analysis, organisational training & development management, business development and sales management.

He has held senior engineering and managerial positions with some of the world's most recognised brands: Philips, Legrand, Siemens, GM, Ford, and Chrysler. He has saved over USD 100M and generated more than USD 10M in revenue for multinational organisations.

He has a customer-centric mindset with robust consultancy capabilities, business problem-solving, process optimisation, staff productivity optimisation, digital transformation, automation, change management with superb coaching and mentoring skills.